‘Madhesh Travel Mart’ Launched to Promote Tourism in Madhesh Region

The Nepal Tourism Board has initiated a four-day ‘Madhesh Travel Mart’ to promote the tourist destinations of the Madhesh Province. According to NATTA Madhesh Province, more than 200 tourism professionals and stakeholders from Nepal and India are set to participate in this event. The fair aims to showcase the cultural and touristic attractions of all eight districts of Madhesh to the Indian market. (28 Jestha, Bara)

The Madhesh Travel Mart, organized by the Nepal Tourism Board, commenced on Thursday. NATTA Madhesh Province held a press conference on the same day in Simara, Bara, to provide details about the event. Separate programs are being held in Birgunj, Bara, and Janakpur, focusing on promoting the tourist sites of Madhesh Province along with local cuisine and culture. NATTA Madhesh Province facilitates these initiatives.

Mohan Sharma, president of NATTA Madhesh, presented information about various activities from Birgunj to Janakpur during a press briefing after the official inauguration in Birgunj on Friday. “The program is designed to highlight the culture and tourist destinations of all eight districts, including Bara and Parsa,” Sharma explained. The event is being organized with support from Birgunj Metropolitan City and Bardibas Municipality, and its secretariat is located in Jitpur Simara Sub-Metropolitan City, Bara.

According to the organizers, the four-day mart also involves co-investment from local government units. “This initiative is carried out with joint investment from the Nepal Tourism Board and local levels,” stated NATTA Madhesh Province President Sharma. The event will welcome over 200 participants from various cities in Nepal and India, including tourism professionals, tourists, content creators, and tour operators. The primary goal is to promote Madhesh’s tourist destinations within the Indian tourism market.